Data Weaver
Join the pilot
A clearer picture starts here

Turn dataintodirection.

Meet Data Weaver.

Your marketing data is everywhere. Your answers shouldn't be. Bring the channels together, ask what matters, and turn the findings into stories worth sharing.

Join the pilot Explore the product
Sculptural pink and dark threads woven into one expressive formFrom scattered signals to a clearer storyOne place to pull it together / 001
Less tab-hopping. More knowing.ConnectQuestionUnderstandShare
The sources in the mix

Your channels, together.

Explore integrations
  • Google Analytics 4
  • Google Ads
  • Meta / Facebook
  • Instagram
  • TikTok
  • YouTube
  • Google Search Console
  • CSV files

More integrations are coming. Connection availability and data vary by platform and workspace.

01The problem / the possibility

Too much data.
Not enough meaning.

Campaign performance lives in one tab. Site behavior in another. The story gets lost somewhere between them.

Data Weaver gives marketers a place to bring those signals together, follow a question, and make the next conversation a better one.

A better way through the data

Three moves. One connected picture.
01 / BRING IT TOGETHER

Connect the dots.

Link your marketing channels and files in one workspace, instead of stitching together the same export every week.

Channels + data sources
02 / FOLLOW THE QUESTION

Find the signal.

Ask questions in plain language against your connected data. Explore the patterns with charts and dashboards.

Questions + analysis
03 / MAKE IT MATTER

Tell the story.

Turn what you found into reports and presentations you can export or share with the people who need to see it.

Reports + presentations
02Your curiosity, in control

Start with a better question.

No complicated query language required

You know what you want to understand. Ask it the way you'd ask a colleague. Data Weaver helps you investigate your connected marketing data without losing the thread.

01Which channels changed this month?
02Where did paid traffic go next?
03What's behind the campaign shift?
Data Weaver / ExplorationChannel view

From a question
to a clearer view.

Compare signals, inspect changes, and move from a hunch to a useful explanation.

Explore patternsFollow the thread →
An illustrative view, not a dashboard screenshot.
03The sources

All your channels.
One conversation.

Bring the places you measure, spend, publish and search into the same workspace. Your data stays connected to the questions you're trying to answer.

  • Google Analytics 401
  • Google Ads02
  • Meta / Facebook03
  • Instagram04
  • TikTok05
  • YouTube06
  • Google Search Console07
  • CSV files08

Available data and connection setup vary by source and workspace permissions.

More integrations are coming.

We're expanding the sources Data Weaver can work with during the pilot.

Explore integrations
04From understanding to action

Make the insight travel.

Good analysis shouldn't end in an open browser tab. Build a presentation, shape a report, or export and share what you've learned. Give the story a life beyond the dashboard.

See what's possible
Data Weaver / Report01 — 04

A story the
whole team
can see.

Explore / explain / shareIllustrative layout
Pass it
on.
Client AWorkspace 01
Client BWorkspace 02
Client CWorkspace 03
05Made for more than one brief

Many clients.
No crossed wires.

When you're looking after multiple brands, context is everything. Keep client work organized in dedicated workspaces so each question starts in the right place.

01Separate places for different clients
02Connected sources in the right context
03Reports and presentations for each story
Data Weaver / by ESOTERIC

Find your
throughline.

Less time assembling the picture. More time seeing what it means. Come explore a more thoughtful way to work with marketing data.

Join the pilot

Data Weaver is currently an invite-only pilot. Signing up does not grant immediate workspace access.